Your New Brand Colors:

On social… it’s black and white.

It’s natural to want to put your logo on your posts and make the color palette match the brand. After all, so much time and effort went into creating the brand, why not show it off? The answer: It’s probably limiting engagement. Here’s why and how to fix it:

TrustGodBro is currently the largest non-personal Christian Instagram account. It’s run by an awesome guy who knows how to reach people and serve others. Out of curiosity, I ran a report to see what posts got the best engagement. Here’s some of the top performers:

You don’t need me to tell you what they’ve all got in common, but why do black and white images perform so well? THEY STAND OUT. Just like that sentence does. It looks different, it’s bold, it’s high contrast.When people are scrolling quickly, black text on a white background and white text on a black background pop. It’s easy to read most importantly, it has zero distractions competing for attention.

I get it… you want the feed to feel branded. But don’t you also want the posts to perform well? I’m not saying they’re mutually exclusive, but there’s definitely a negative correlation between branding and performance. Thankfully, there are options to accomplish both.

Use brand fonts: Keeping the fonts consistent are a great way to give the posts/feed a branded feel without having to add a logo or change the colors. You can also try a heavier font weight to make it stand out more.

Mix brand colors with black and white: If black and white alone, isn’t quite your vibe, try your brand color for the text on a white or black background. Just make sure there’s enough contrast. Another option is to do a checkered pattern on the feed. Every other post use brand colors and the remaining posts use black and white.