Jun 18, 2021Your New Brand Colors:On social… it’s black and white. It’s natural to want to put your logo on your posts and make the color palette match the brand. After all, so much time and effort went into creating the brand, why not show it off? The answer: It’s probably limiting engagement. …Social Media3 min read
Feb 3, 2021If It’s New… That’s Your CueWhen social media platforms launch a new feature, they really want it to succeed and they really really don’t want it to fail. To make sure they get the results they’re looking for they give an extra boost to posts that use of them. Here’s how you can take advantage: Watch for new features …Social Media4 min read
Feb 2, 2021One Mindset Shift Will Skyrocket Your Content’s Engagement:What if changing the way you think could boost your social media content’s engagement? It can. If you’re willing to take a step of faith, adjust your goals and shift your perspective, you can create content that crushes it every single time. Here’s how: 1. Get Real About Your Goals Be honest. What is your end-goal…Social Media3 min read
Jan 25, 2021Not enough content to post? Read this.The magic solution to never running out of content — The Short Version: As long as your content is value-based and not promotional, you can re-use images on social every 90 days. Engagement won’t go down and your grid is never empty. The Long Version: You know you need to post on social media. You just don’t have enough content to post every single day. Posting…Social Media2 min read
Jan 11, 2021Facebook ads are a bad idea. Here’s why…The Short Version: Facebook ads for a specific event, resource, or product may be effective, but if your goal is grow a community of engaged followers, try a different strategy. …Social Media3 min read
Jan 10, 2021Want better engagement on social media?You’re not going to like the advice. — The Short Version: When people see a logo/branding on an image, they engage less. The exception are brands like Nike/Apple/etc. So if you’re Nike’s social media guy, ignore this advice. If you’re not Nike’s social media guy, take your logo off your posts and thank me later. The Longer Version: I’m about to make a case…Social Media4 min read
Jan 8, 2021Here’s why you’re not growing on social media…Hint: You aren’t posting enough. — The Short Version: The algorithms are smarter than we are. The platform will put content in front of people who like it. Every additional post is an opportunity for engagement, an opportunity for a follow, an opportunity for a new relationship. Post more, post more, post more. BUT… post content that adds value. The Long Version: …Social Media4 min read
Jan 6, 2021How to immediately increase your social media engagement by 10–30%Simple wins. Every time. — The Short Version: Simple wins every time. Instead of thinking about how to better design your posts, think about how to minimize the design to get the information across as quickly as possible. Less is more. The Longer Version: Let’s look at an example verse image for Psalm 37:4.Social3 min read
